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Best 12 Investment Apps for 2024 

Edited on February 17th, 2024

Written by Austin Murray

Investing your money in 2024 is completely different than investing 10-20 years ago. There are more options to manage your money and make it grow. We are living in the age of new-money, and frankly as an investor I think it is the best time to be alive.  

This isn’t your parent’s guide to the best investing platforms. This blog will focus on user-friendly, new-age investing platforms (as opposed to legacy providers like E-Trade, TD Ameritrade, Chase, etc).

Here are the best investment apps that I’ll break down for you:

  • Titan: Best for aggressive, beginner investors
  • Gainy: Best for investing in themes or trends
  • Acorns: Best for people who struggle with saving
  • Stash: Best for new investors
  • Betterment: Best for investing in ETFs
  • Wealthfront: Best for automated investing
  • Webull: Best for advanced traders
  • SoFi: Best for investors of all levels
  • Robinhood: Best for beginner traders
  • M1 Finance: Best for investors of all levels
  • Ally Invest: Best for investors of all levels
  • Etoro: Best for traders

If you’re new to investing then be sure to check out either:

Titan: Best for Aggressive, Beginner Investors

What is it:

Are you tired of being a noob with investing and money management? Don’t worry, we’ve all been there, and we’ve all wanted to level up as fast as possible. Luckily for you, Titan exists.  

Titan offers one of the best investment apps that primarily focuses on providing personalized investment strategies to new investors. It is designed to make investing in the stock market more accessible and straightforward for individuals who may not have extensive financial knowledge or experience (aka noobs). 

How it works: 

  • Portfolio Selection: Once the account is set up, users are guided through the process of selecting a portfolio strategy that aligns with their investment objectives. Titan offers various portfolio options, each tailored to different investment themes or strategies.
  • Portfolio Management: Once the account is funded, Titan’s algorithms automatically allocate the deposited funds across a diversified portfolio of individual stocks for maximum returns. The allocation is based on the chosen investment strategy and the user’s preferences. 
  • Rebalancing and Adjustments: Titan’s algorithms periodically rebalance the portfolios to maintain the desired asset allocation and risk profile. Additionally, users may have the option to adjust their investment preferences or switch to a different portfolio strategy if their financial goals or circumstances change.

Potential returns: 

Titan offers investment strategies that aim to outperform the market over the long term, however past performance is not indicative of future results. Here are a couple of returns on investment options to give you an idea of return rates on Titan:

Minimum investment:

$500

What else you should know: 

  1. Research and Due Diligence: Take the time to research Titan’s investment offerings, portfolio strategies, and historical performance. 
  2. Stay in the Loop: Keep yourself informed about market trends, economic indicators, and other factors that can affect your investments. Regularly review your portfolio on Titan and consider making adjustments as needed based on changes in your financial situation or market conditions.

Gainy: Best for Investing in Themes & Trends

What is it:  

If you think the future is electric cars, AI or even crypto, you can now put your money where your mouth is with Gainy. Gainy is a thematic investing platform. A thematic investing platform is a type of investment service or platform that focuses on investing in themes or trends rather than individual companies or sectors. 

Gainy identifies and invests in themes or trends that are expected to shape the future economy. These themes can range from technological advancements like AI and clean energy, to social trends such as demographic shifts and changing consumer preferences.

How it works: 

  • Theme Selection: Gainy customizes investment portfolios according to your interests and objectives. Simply select the companies and industries that resonate with you, and Gainy will handle the rest. 
  • Portfolio Allocation: After selecting your themes, Gainy will allocate your investment across a diversified portfolio of securities that are related to those themes. This may include individual stocks, exchange-traded funds (ETFs) or TTFs. 
  • Monitoring and Rebalancing: The Gainy app is an easy-to-use platform that offers tools and resources to track the performance of your investments, and make adjustments as needed. Gainy even offers a google-like search engine to easily search for new investment ideas.

Potential returns:

The potential returns on Gainy can vary quite a bit depending on several factors: market condition, theme selection, risk, investing time horizon. I couldn’t find much information about return numbers on Gainy anywhere, but Morningstar research found thematic products recorded 7.3% annualized returns over five years to June 2023. 

Minimum investment:

No minimum.

What else you should know: 

  1. Understand the Themes: Thematic investing revolves around identifying and investing in specific themes or trends. Before investing, make sure you understand the themes offered by Gainy and how they align with your interests, beliefs, and long-term outlook.
  2. Keep a Close Eye on Performance: Keep track of the performance of your investments on Gainy. Regularly review your portfolio, assess its performance relative to your expectations and goals, and make adjustments as needed.

Acorns: Best for People Who Struggle with Saving

What is it:  

Spare change? Does anyone have any spare change? 

Acorns helps users save and invest their spare change. I chose this as one of the best investment apps because it’s designed to make investing more accessible and automated for individuals who may not have significant financial resources or investment experience.

Their aim is to simplify the investing process and encourage regular saving and investing habits by leveraging automation and technology. 

How it works: 

  • Round-Up Feature: Take advantage of the “round-up” feature that automatically rounds up your everyday purchases to the nearest dollar and invests the spare change. For example, if you make a purchase for $4.75, Acorns will round up to $5.00 and invest the remaining $0.25.
  • Automatic Investments: Users can set up recurring or one-time deposits into their Acorns investment account. These deposits can be linked to a bank account or credit/debit card.
  • Additional Features: Acorns offers additional features and services, such as retirement accounts (Acorns Later), checking accounts (Acorns Spend), and financial wellness tools.

Potential returns:

  • Investing in Acorns won’t lead to quick wealth. In reality, fees can be significant for those maintaining a small balance. However, if you struggle with investing or saving, the benefits of Acorns may outweigh the costs. 
  • Their checking account feature earns 3% APY, and their savings account earns 5%. 

Minimum investment:

No minimum

What else you should know: 

  1. Fee Structure: You have to pay a monthly subscription fee, which can vary depending on the plan you choose. 
  2. Investment Strategy: Your money will most likely be invested in diversified portfolios of ETFs based on your chosen risk tolerance. Understand this investment strategy, and ensure it aligns with your financial goals and risk tolerance.

Stash: Best for New Investors

What is it:  

If you are looking for an investing platform that is really user-friendly and seamless, Stash has you covered. 

Stash is designed to make investing accessible to individuals with varying levels of experience. They offer fractional shares, themed portfolios, educational resources, and banking services. Users can customize their investment portfolios based on their interests, values, and financial goals, while also building their financial knowledge and confidence. 

How it works: 

  • Investment Options: Select from a list of curated investment options, including individual stocks, ETFs, and themed portfolios.
  • Educational Content: Go back to school with Stash’s educational resources to learn about investing, personal finance, and the stock market. This includes articles, guides, videos, and quizzes designed to improve financial literacy.
  • Banking Services: In addition to investment accounts, Stash offers banking services, including a debit account and a rewards program known as “Stock-Back®.” With Stock-Back®, users earn fractional shares of stock as rewards for making purchases with their Stash debit card.

Potential returns:

  • Stash offers typical investment options, stocks, ETFs and themed portfolios. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • Stash also offers a debit card that gives you 3% in stock when you use the card. 

Minimum investment:

No minimum.

What else you should know: 

  1. Fees and Costs: Stash charges a monthly subscription fee for its services. Additionally, there may be fees associated with buying or selling investments. 
  2. Seek Professional Advice: If you’re uncertain about investing, you should consider consulting with a financial advisor or investment professional. They can help you assess your investment options, develop a suitable investment strategy, and navigate the complexities of investing on Stash.

Betterment: Best for Investing in ETFs

What is it:  

This is another user-friendly beginner investing app. Betterment is designed to help users achieve their financial goals through automated investing and personalized advice — making it one of the best investment apps in my book. Users can benefit from investing in ETFs to help them build wealth over the long term.

How it works: 

  • Goal Setting: Users start by setting their financial goals, such as retirement savings, buying a house, or building an emergency fund. 
  • Automated Investing: Betterment employs a strategy known as “robo-advising,” where automated algorithms manage and optimize investment portfolios based on user preferences and market conditions. The platform automatically invests your funds into a diversified portfolio of low-cost ETFs.
  • Personalized Advice: Betterment provides personalized financial advice and guidance to help users make informed decisions. Users can access educational resources, financial planning tools, and retirement planning calculators to help them stay on track towards their financial goals.

Potential returns:

  • If you invest in their core portfolio with 50% stocks and 50% bonds and an initial deposit amount of $5,000, you can expect an annualized return of around 6%. 
  • Betterment also offers a high-yield savings account with 4.75% APY. 

Minimum Investment:

No minimum.

What else you should know: 

  1. Understand Fees: Betterment’s fees are typically a percentage of assets under management, so the more you invest, the more you’ll pay in fees.
  2. Seek Professional Advice: If you’re uncertain about investing, you should consider consulting with a financial advisor or investment professional. They can help you assess your investment options, develop a suitable investment strategy, and navigate the complexities of investing on Betterment.

Wealthfront: Best for Automated Investing

What is it: 

Ever heard of the term “robo-advisor?” That’s Wealthfront. Wealthfront offers an automated investing platform to users, referred to as a “robo-advisor.” The Wealthfront platform is designed to provide automated portfolio management and personalized investment advice, making investing more accessible and convenient. 

Their aim is to provide a user-friendly and automated approach to investing, with a focus on personalized portfolio management, tax efficiency, and long-term wealth accumulation. 

How it works: 

  1. Automated Investing: Wealthfront employs a passive investing approach known as Modern Portfolio Theory (MPT), which emphasizes diversification and asset allocation. The platform automatically invests users’ funds in a diversified portfolio of low-cost ETFs across various asset classes, including stocks, bonds, and alternative investments.
  2. Portfolio Rebalancing: Wealthfront periodically rebalances users’ investment portfolios to maintain the target asset allocation and risk profile. 
  3. Financial Planning Tools: Various financial planning tools and calculators are available to help users track their progress towards their financial goals. This includes retirement planning, college savings planning, and home purchase planning tools.

Potential returns:

Minimum investment:

$500

What else you should know: 

  1. Understand Fees: Wealthfront’s fees are typically a percentage of assets under management, so the more you invest, the more you’ll pay in fees.
  2. Seek Professional Advice: If you’re uncertain about investing, you should consider consulting with a financial advisor or investment professional. They can help you assess your investment options, develop a suitable investment strategy, and navigate the complexities of investing on Wealthfront.

Webull: Best for Traders 

What is it: 

Webull is my personal favorite, I have a small trading account I like to play around with and try to run up. They have a user-friendly interface, concise financial summaries and it is visually appealing. It feels like I’m using instagram or X – which can be dangerous because it can get addicting, especially when I’m making money.  

Their platform is a commission-free online brokerage platform for trading stocks, options, ETFs and crypto. Other features include advanced trading tools and a wide range of investment options that make it a popular choice among retail investors. They also offer a high-yield cash savings account. 

How it works: 

  • Commission-Free Trading: Take advantage of commission-free trading on stocks, ETFs, and options, meaning users can buy and sell these securities without paying any trading commissions. 
  • Advanced Trading Tools: Real-time market data, customizable charts, technical indicators, research reports, and analyst ratings. Traders can use these tools to analyze market trends, identify trading opportunities, and monitor their investments.
  • Paper Trading: Webull offers a paper trading feature that allows traders to practice trading with virtual money without risking real capital. It’s like a video game. This can be a valuable tool for new traders to gain experience and test out trading strategies in a risk-free environment.
  • Margin Trading: Margin trading allows users to borrow funds from the brokerage to increase their buying power and potentially amplify returns. Please note, this investment strategy carries additional risks and requires careful risk management.

Potential returns:

  • Webull offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • Part of Webull’s popularity is its use among options traders. If you are a serious options trader and you have a good strategy, you can earn 50%+ returns on your money per year. 

Minimum investment:

No minimum. Webull lets you buy fractional shares of stocks.

What else you should know: 

  1. Trading Strategies: If you want to get serious about trading, develop a trading strategy that aligns with your investment goals. Whether you’re a long-term investor or a short-term trader, having a well-defined strategy can help you make more informed trading decisions and manage your risk effectively.
  2. Practice with Paper Trading: This feature is highly recommended for new traders. Paper trading allows you to test out trading strategies and gain experience in a risk-free environment. Like you’re playing a video game on the couch. 
  3. Set Realistic Expectations: Be realistic about your investment returns and be prepared for fluctuations in the market. Try to avoid chasing quick profits or trying to time the market, as this can lead to potential losses.

SoFi: Best for Investors of All Levels

What is it:  

The SoFi investment app is part of the broader SoFi platform. This app focuses on providing investors with access to stocks, ETFs and crypto. 

SoFi also offers investors access to alternative investing. Invest in funds that encompass commodities, private credit, pre-IPO unicorns, venture capital, and other assets. Its versatility makes SoFi one of the best investment apps.

How it works: 

  • Automated Investing: Set up recurring deposits into your investment accounts and automatically invest in a diversified portfolio of stocks and ETFs based on your risk tolerance and investment goals.
  • Robo-Advisory Services: Build and manage your investment portfolios with a robo-advisor. The platform uses algorithms to create personalized investment portfolios tailored to each user’s financial situation.
  • Community Features: Connect with other investors in the SoFi community. Share insights, and discuss investment strategies. 

Potential returns:

  • With SoFi’s robo-advisory feature, you can expect to earn 2-5% per year. 
  • SoFi offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • SoFi also offers options trading. If you are a serious options trader and you have a good strategy, you can earn 50%+ returns on your money per year. 

Minimum investment:

No minimum

What else you should know: 

  1. Educate Yourself: Take advantage of SoFi’s educational resources and content to improve your knowledge of investing, personal finance, and crypto. Understanding basic investment principles and concepts can help you navigate the complexities of investing.
  2. Diversify Your Portfolio: Diversification is the name of the game to managing risk. Diversify across different asset classes to spread risk and potentially enhance returns. 

Robinhood: Best for Traders

What is it:  

Take from the rich and give to the poor, that’s the Robinhood fairytale model. 

Robinhood was founded because its creators wanted every investor to have easy access to trading and investing, not just the wealthy. Sort of like the Robinhood fairytale, except in the financial world! The platform offers an online brokerage platform and mobile app designed to make investing accessible to the masses.

How it works: 

  • Simple and Intuitive Interface: This is arguably the most notable feature about Robinhood. The app features a simple and intuitive interface that makes it easy for users to navigate and execute trades. Real-time market data, customizable watchlists, interactive charts, and news updates helps investors stay informed about their investments.
  • Cash Management: Earn interest on uninvested cash in your brokerage account. Investors can also access a Robinhood-branded debit card and use it for spending, ATM withdrawals, and cash back rewards.
  • Options Trading: Interested in trading options contracts? Robinhood has you covered.  
  • Community Features: Connect with other investors, share insights, and discuss investment strategies. 

Potential returns:

  • Robinhood offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • Robinhood also offers options trading. If you are a serious options trader and you have a good strategy, you can earn 50%+ returns on your money per year. 

Minimum investment:

No minimum.

What else you should know: 

  1. Educate Yourself: Take advantage of Robinhood’s educational resources and content to improve your knowledge of investing, personal finance, and cryptocurrencies. 
  2. Understand Your Investment Goals: Clarify your investment goals and objectives before getting started. Whether you’re saving for retirement, building wealth, or pursuing other financial goals, having a clear understanding of your objectives will help guide your investment decisions on Robinhood.
  3. Robinhood Controversy: Robinhood was at the center of a heated controversy amidst the 2021 GameStop Short Squeeze. I’d recommend reading more on this event before signing up with Robinhood.

M1 Finance: Best for Investors of All Levels

What is it:  

M1 Finance offers an online brokerage platform and mobile app designed to help users manage their investments and build wealth.

How it works: 

  • Brokerage Platform: Invest in stocks, ETFs and other securities. The platform also offers commission-free trading.
  • Automated Investing: Set up automatic deposits and create custom investment portfolios. Specify the desired asset allocation and investment strategy, and M1 Finance will automatically invest their funds according to your preferences.
  • Pie-Based Investing: M1 Finance organizes investment portfolios into “pies,” which are customizable collections of securities. Investors can create their own pies or choose from a selection of pre-built pies designed to meet specific investment objectives. 

Potential returns:

  • M1 Finance offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • They have a high-yield savings account with 5% APY.

Minimum investment:

No minimum.

What else you should know: 

  1. Familiarize Yourself with the Platform: Take the time to familiarize yourself with the M1 Finance platform and its features. Explore the interface, experiment with building custom investment pies, and understand how automated investing and rebalancing work. M1 Finance offers educational resources and tutorials as well to help you get started.

Ally Invest: Best for Investors of All Levels

What is it:  

The Ally Invest app is a mobile app offered by Ally Financial Inc. It is a brokerage platform that allows users to invest in stocks, options, ETFs, mutual funds, and other investment products.

How it works: 

  • Mutual Funds: Invest in professionally managed investment portfolios across various asset classes and investment objectives. Users can research and select mutual funds based on performance, expense ratios, and other criteria.
  • ETFs and Fixed Income: Invest in ETFs and fixed income securities such as bonds and CDs. 
  • Research and Analysis Tools: The Ally app provides investors with access to a variety of research and analysis tools to help them make informed investment decisions. This includes real-time market data, customizable charts, technical indicators, analyst ratings, and research reports.

Potential returns:

  • Ally offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
    • ETFs generate an average return of 7-10%.
    • Stocks average 10% annually
    • Stock mutual funds have produced returns of up to 17%. 
  • Ally offers high-yield CDs, which have an average return of 4%+

Minimum investment:

No minimum. 

What else you should know: 

  • Familiarize Yourself with the Platform: Take the time to familiarize yourself with the Ally Invest platform and its features. Explore the interface, experiment with placing trades, and understand how to use the research and analysis tools available. Ally Invest offers educational resources and tutorials to help you get started.
  • Research and Analysis: Take advantage of real-time market data, customizable charts, technical indicators, analyst ratings, and research reports to evaluate potential investment opportunities.

Etoro: Best for Traders

What is it:  

eToro is trying to revolutionize the way we invest. It is a social trading and multi-asset brokerage platform that allows users to invest in a wide range of financial instruments, including stocks, cryptocurrencies, ETFs, commodities, currencies and indices.

How it works: 

  • Social Trading: eToro is known for its social trading features, which allow users to interact with and learn from other traders on the platform. Users can follow and copy the trades of successful investors, known as “Popular Investors,” and benefit from their expertise and insights.
  • Multi-Asset Platform: Access thousands of stocks from global markets, trade cryptocurrencies such as Bitcoin and Ethereum, invest in ETFs tracking various sectors and indices, and trade commodities like gold and oil.
  • CopyPortfolios: Take advantage of professionally managed portfolios designed to provide exposure to specific themes, sectors, or investment strategies. Investors can invest in CopyPortfolios to gain diversified exposure to a particular market or investment theme, without needing to select individual assets themselves.

Potential returns:

  • Webull offers typical investment options, stocks, ETFs and crypto. Each investment option carries its own potential for returns and risks. Here are the return rates you can expect from ETFs and Stocks:
  • Part of eToro’s popularity is its use among options traders. If you are a serious options trader and you have a good strategy, you can earn 50%+ returns on your money per year. 
  • eToro also offers a high-yield cash savings account that can earn you 4.9% APY.

Minimum investment:

No Minimum

What else you should know: 

  1. Familiarize Yourself with the Platform: Take the time to familiarize yourself with the eToro platform and its features. Explore the interface, experiment with placing trades, and understand how to use the social trading and CopyPortfolios features. eToro offers educational resources and tutorials to help you get started.

I hope that you’ve found this article valuable in determining some of the best investment apps to check out! Be sure to subscribe below if you’re looking for more ideas on how you can invest money, instead of saving it.

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