3-Sentence Summary:
- Rally is a platform that lets you invest in valuable collectibles like rare watches, original editions of famous books, and even the US Declaration of Independence.
- Rally has securitized these assets, so you can buy shares in them just like you’d buy shares in a company.
- Rally’s platform makes it possible to invest like millionaires do.
Invest Like A Millionaire
Investing in rare collectibles can be incredibly lucrative. However, it typically takes tens or even hundreds of thousands of dollars to buy just one rare watch, painting, or comic book. Rally’s platform is working to change this by opening up this asset class to the everyday investor.
Rally has securitized dozens of rare collectibles in categories like memorabilia, books & art, cars, watches & luxury, and wine + whiskey. From there, it allows you to buy shares in these assets.
Here’s how it works:
- Rally’s team of experts sources and buys rare collectibles.
- Rally’s team “securitizes” the asset, registers it with the SEC, and splits it into equity shares.
- Rally offers up an Initial Public Offering of the collectible where investors can purchase shares.
- After 90 days, investors can buy more shares or sell their positions on the Rally app. Learn more about how this process works here.
If this sounds familiar, it’s because it’s the exact same strategy that companies use when they go public. In this sense, Rally is turning their collectibles into “companies” that you can invest in. Instead of buying a collectible watch/comic/etc/ for $100,000, Rally lets you buy a few shares in the same asset for $10.
How Much Can I Make?
The investment returns that you can earn on Rally’s assets varies widely depending on what you buy, when you buy it, and how much you invest. For this reason, we are not going to offer a range of investment returns.
That said, Rally provides a share price history for most of the assets listed on its app. Here are a few examples of assets that you can invest in using Rally’s platform:
- The US Declaration of Independence
- A dinosaur skeleton
- A pair of signed, game-worn Michael Jordan sneakers
- A Bored Ape
- A 1999 holographic first edition Charizard Pokemon card
- A ticket to Elvis’ last concert
- A basketball signed by Obama, Kobe, Lebron, Carmelo, and Magic
- A 1780s letter signed by George Washington
More examples include first editions of works from famous authors like F. Scott Fitzgerald, JRR Tolkien, and Sir Isaac Newton as well as high-end cars, luxury watches, and fine wines and whiskeys.
Buying one of these assets outright would typically cost you hundreds of thousands or even millions of dollars. But, Rally lets you share in the asset appreciation for just a few bucks.
Getting Started
To get started on Rally, you just need to download their app and create a profile. Then, you’ll need to transfer money into your account so that you can buy your first share of an asset. You can also explore Rally’s portfolio of assets prior to signing up to see if there’s anything that piques your interest. If you don’t see anything that you’d want to invest in then you can always just sign up to get alerted whenever they list a new asset.
Disclaimer: The information provided by Do Not Save Money is for general informational purposes only and does not constitute financial, legal, or tax advice.
Do Not Save Money does not guarantee the accuracy, completeness, timeliness, reliability, suitability, or availability of the information contained on our website or that of any third-party websites we may link to. Do Not Save Money will not be held responsible for any errors or omissions in the information provided or for any loss or damage of any kind arising from or in connection with the use of the information contained on our website. You should seek the advice of a qualified financial advisor or other professionals with any specific questions you may have regarding your financial or legal situation.
Any decisions you make based on the information contained on our website are your sole responsibility and Do Not Save Money will not be held liable for any actions or inactions you take as a result of using the information provided. Please note that the value of investments and any income derived from them can go down as well as up and you may not get back the full amount invested. Past performance is not indicative of future results.
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