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#26) YouTube: Just Lowered Its Monetization Requirements

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3-Sentence Summary:

  1. YouTube just lowered its monetization requirements, making it easier for newer accounts to make money.
  1. Under the new conditions, accounts only need 500 subscribers to join the YouTube Partner Program (YPP) as opposed to 1,000.
  1. Joining the YPP gives you access to tipping and subscription tools to help monetize your account.

It’s Now Easier to Make Money on YouTube

YouTube just lowered the requirements for new accounts to use its YouTube Partner Program monetization tools. Under the new requirements, accounts must have:

  • 500 subscribers
  • 3 public uploads in the last 90 days;
  • Either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.

Before this, the requirements to monetize your account were that you needed to have:

  • 1,000 subscribers
  • either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.

If you get access to the YPP you will be able to access to tipping tools like Super Thanks, Super Chat, and Super Stickers. You will also be able to use subscription tools like channel memberships, and the ability to promote your own merch with YouTube Shopping.

How Much Can I Make?

This will depend on the size of your YouTube following and the number of views that your videos get. That said, video creators earn 55% of all the revenue that their channel generates. On average, a YouTuber earns around $0.018 for each view, which amounts to $18 per 1,000 views. This equates to:

  • $1.8 per 100 views
  • $18 per 1,000 views
  • $180 per 10,000 views
  • $1,800 per 100,000 views
  • $18,000 per 1,000,000

YouTube has long been viewed as one of the best social media platforms to make money on. It’s popular for two reasons:

  1. Direct payments: YouTube is one of the only social media platforms that pays creators directly.
  2. Repetition: A lot of YouTube’s video content is designed to be viewed over and over again such as a video on “How To Change the Oil in Your 2020 Hyundai Elantra”. This means that creators can get paid in perpetuity for videos that they create once.

Getting Started

If you’re starting a YouTube channel from scratch with the intent of monetizing it then you’ll want to commit to two things before launching:

  1. Your Niche
  2. Content schedule

With 2.5 billion users, YouTube is a highly-crowded platform. This doesn’t mean that you can’t still get traffic. But, it will be easier to break through if you target a specific audience with your content. Additionally, you’ll want to commit to a consistent posting schedule so that your channel will continuously grow over time. 

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